With B-School final selection process in its last leg, students have in front of them multiple options to choose from. To help students choose the right college I have created a ranking for Top MBA Colleges for Marketing in India. Also, I have answered few common questions asked by CAT aspirants every year such as “What is MBA in Marketing?” “Who should do MBA in marketing?” etc.
In an earlier article posted by me “Jayein toh Jayein kahaan 2020: Top MBA Colleges” I had discussed about and ranked some top institutes based on a combination of various parameters such as placement, alumni feedback, faculty, ROI, etc. This was then followed by “Top MBA finance Colleges in India” in which I discussed about MBA in finance and ranked some top MBA Finance colleges as per the ideal preference order.
In this article I will be shedding light on a common and intriguing specialization: “MBA in Marketing” and ranking some Top MBA Colleges for Marketing in India in the order of preference that you must consider. This would help you in selecting a B-School that would suit their need of a specialization.
Before, I venture into the rankings for Top MBA Colleges for Marketing in India; I would also want to answer some commonly asked question:
“What is MBA in Marketing?”
MBA in Marketing has become one of the most desirous specialization sought out by MBA aspirants. MBA in Marketing specialization covers everything from identifying consumer’s needs to its fulfillment and after-sale services. This process itself involves various business aspects related to, brand management, Retail Management, Consumer and Sales management, Marketing strategies at global and national level, digital marketing, new product development etc.
Various career options you could look at after MBA in Marketing are:
- Area Sales Manager
- Product Manager
- Digital Marketing Manager
- Offline marketing manager
- Consumer-Relation Manager/Relationship Manager
- Business Development Manager
- Research Analyst
However, the skill set acquired during MBA in Marketing doesn’t end here; it prepares you for dozen other career options and even entrepreneurship.
Why MBA in Marketing?
MBA in Marketing currently stands as one of the most preferred course by students going in for MBA as well as professionals seeking to climb up the career ladder. The career in marketing:
- promises a wide variety of job roles
- A position of repute in a company
- Entrepreneurial outlook especially in the roles of Product Management
- brings lucrative career opportunities
A lot of students interested in MBA in Marketing also go ahead and do short term courses in Digital Marketing, Artificial intelligence, Machine Learning etc. before/during their MBA which projects them as marketing specialists.
“Who should opt for MBA in Marketing?”
It is a commonly misunderstood fact that MBA in Marketing is good for or should be opted only by those who are extroverts and can give good presentations. Instead, MBA in Marketing is all about creativity and innovation. No matter, the role you are in, you need to bring forth ideas, creativity and innovation in your processes or products.
Therefore, if you want to learn the dynamics of running a business, understand what attracts a customer, create demand for your product and along with that still acquire skills that are relevant across domains and industries, then MBA in Marketing is the specialization for you.
This is personality-agnostic.
“Which are the best Marketing Colleges in India for MBA?”
My order of preference for MBA colleges for Marketing in India is given in the table below. Please note that this should not be misunderstood as a ranking of MBA institutes/programs.
The institutes/programs of different levels are placed in different clusters and within a cluster the ones on top are preferred over the lower ones. However, institutes within 2-3 places of each other are at par and you could choose any of them.
Finally, do not rely only on this table, do check the other sources (especially current and past students) as well and take an informed decision looking at all factors that are important for you.
My preference for Top MBA Colleges for Marketing in India
|
Top MBA Colleges for Marketing: Cluster 1 |
||
|---|---|---|
| 1. Indian Institute of Management (IIM-A) |
Ahmedabad |
PGP |
| 2. Indian Institute of Management (IIM-C) |
Kolkata |
PGDM |
| 3. Indian Institute of Management (IIM-B) |
Bengaluru |
PGP |
| 4. Faculty of Management Studies (FMS) – Delhi University |
New Delhi |
MBA |
| 5. Indian School of Business (ISB) |
Hyderabad |
PGP |
| 6. Indian Institute of Management (IIM-L) |
Lucknow |
PGPM |
| 7. Xavier Labour Research Institute (XLRI) |
Jamshedpur |
BM |
| 8. Mudra Institute of Communications Ahmedabad (MICA) |
Ahmedabad |
PGDM-C |
| 9. Management Development Institute (MDI) |
Gurgaon |
PGPM |
| 10. SP Jain Institute of Management & Research (SPJIMR) |
Mumbai |
PGDM |
|
Top MBA Colleges for Marketing: Cluster 2 |
||
| 11. Jamnalal Bajaj Institute of Management Studies (JBIMS) |
Mumbai |
MMS |
| 12. Indian Institute of Management (IIM-K) |
Kozhikode |
PGP |
| 13. Indian Institute of Management (IIM-I) |
Indore |
PGPM |
| 14. Indian Institute of Foreign Trade (IIFT) |
New Delhi |
MBA |
| 15. Indian Institute of Foreign Trade (IIFT) |
Kolkata |
MBA |
| 16. Indian Institute of Management Shillong |
Shillong |
PGPM |
| 17. Institute of Management Technology (IMT) |
Ghaziabad |
PGDM |
| 18. Narsee Monjee Institute of Management Studies (NMIMS) |
Mumbai |
Core |
| 19. Symbiosis Institute of Business Management (SIBM) |
Pune |
MBA |
| 20. Indian Institute of Management Udaipur |
Udaipur |
PGP |
|
Top MBA Colleges for Marketing: Cluster 3 |
||
| 21. Indian Institute of Management Ranchi |
Ranchi |
PGDM |
| 22. Indian Institute of Management Raipur |
Raipur |
PGP |
| 23. Indian Institute of Management Trichy |
Trichy |
PGPM |
| 24. Symbiosis Centre for Management and HRD (SCMHRD) |
Pune |
MBA |
| 25. Indian Institute of Management Rohtak |
Rohtak |
PGP |
| 26. Indian Institute of Management Kashipur |
Kashipur |
PGP |
| 27. Xavier Labour Research Institute (XLRI) |
Jamshedpur |
Global MBA |
| 28. International Management Institute (IMI) |
Delhi |
PGDM |
| 29. Great Lakes Institute of Management (GLIM) |
Chennai |
PGPM |
| 30. Xavier Institute of Management (XIMB) |
Bhubaneshwar |
MBA BM |
| 31. Sydenham Institute of Management Studies, Research and Entrepreneurship Education (SIMSREE) |
Mumbai |
PGDBM |
| 32. Indian Institute of Technology Madras – DMS |
Chennai |
MBA |
| 33. Indian Institute of Technology Kharagpur – VGSOM |
Kharagpur |
MBA |
| 34. Indian Institute of Management (IIM-V) |
Vishakhapatnam |
PGP |
| 35. Indian Institute of Management (IIM-N) |
Nagpur |
PGP |
All the best
GP
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